Their minimalism, clarity, durable classic case shapes, and thin lines around the dial create a concise, straightforward brand image. They represent a universal alliance of reliability with a Ronda Swiss movement combined with hightech materials: ceramics, steel, titanium, sapphire – altogether making 33 ELEMENT watches stylish and quality accessories for the modern inhabitant of a metropolis. The special status of the 33 ELEMENT brand is attributable to the Swiss watch and timepiece company «Flora Watch SA», creating watches since 1848.